P005 → DEGA
Every neighborhood has a corner store, and every corner store has a community. Whether it's the connection between you and the clerk behind the counter, or the products within the store that are helping you satisfy a fix. A corner store acts as the intersection between visual culture, capitalism, and community as a singular being. Here at DEGA we want to deliver the community and culture straight to your hands through the eyes of a T-shirt pop-up shop that melds together the bright and bold visual identity of corner stores across the world.
DEGA was my senior capstone project that focused on creating a brand identity for a T-shirt pop-up shop. over 10 weeks, I collaberated and worked together with 3 of my peers to create branding, promotion, and product leading up to our week 10 opening day
Logo & Brand Identity
Promotion/Print
Product (Stickers & T Shirts)
Social Media & Website
(More in-depth look at our space and promotion on our Instagram. Alongside our message and gallery on our website)